Jacob Gordon · Former Insurance Defense Attorney Sarasota Personal Injury Attorney

I used to defend insurance companies.Now I fight them.

Sarasota draws retirees, tourists, and seasonal residents. Falls, pedestrian crashes, and beach injuries are common claims here.

Florida personal injury attorney Jacob Gordon

What clients say

AV Preeminent · Martindale    Rising Star · Super Lawyers    Top 40 Under 40 · The National Trial Lawyers    Member · Florida Justice Association

Quick answers for Sarasota injury victims.

The four things people ask first.

Deadline

2 years

Most Florida negligence claims must be filed within 2 years. Fla. Stat. § 95.11

Fault

The 50% rule

You can recover if you are 50% or less at fault. Your award is reduced by your share. Fla. Stat. § 768.81

Who pays first

Your PIP

In a car crash, your own PIP pays first: up to $10,000 if a doctor finds an emergency medical condition. Fla. Stat. § 627.736

Injury cases I handle in Sarasota.

I’ve defended these cases. Here’s what that means for you.

Car accidents and rideshare

I’ve defended drivers, rideshare drivers, and their insurers. Car accident representation

Truck and commercial vehicle accidents

I’ve defended trucking companies.

Motorcycle accidents

I’ve represented drivers who hit riders.

Bicycle accidents

On the defense side, I saw how fast a cyclist gets blamed.

Uninsured and underinsured motorist claims

I’ve defended UM carriers.

Slip and fall injuries

I’ve defended stores.

Premises liability and trip and falls

I’ve defended property owners and businesses.

Negligent security

I’ve defended property owners in these cases.

Dog bites

I used to defend homeowners, property management companies, and their insurers.

Liquor liability

I’ve defended bars.

Medical malpractice

I’ve defended doctors, nurses, medical practices, and hospitals.

Wrongful death

I’ve defended these cases, so I know how the other side puts a number on a life and how they try to keep it low.

Why hire a former insurance defense lawyer.

I know how they value your claim. Insurers look for three things: a gap in treatment, a prior injury, and a reason to blame you. I spent years looking for those same things. I build your case to answer them before the adjuster asks.

I prepare every case for trial. Most cases settle. The ones that settle well are the ones the insurer knows are ready for a jury.

I handle your case personally. Not a case manager. Not a call center. You call or text, I answer.

Learn more about my background. Read selected case results. Past results do not guarantee a similar outcome.

20
Jury trials
500+
Litigated cases
10 yrs
Practicing in Florida since 2016
<10%
Of lawyers earn Martindale AV Preeminent

Where your Sarasota case happens.

Who responds. Sarasota Police inside city limits. Sarasota County Sheriff’s Office outside them. Florida Highway Patrol on I-75. Crash reports stay confidential for 60 days except to the people involved and their lawyers. I’ll get yours.

Where you treat. Sarasota Memorial Hospital is the area’s Level II trauma center. Keep every discharge paper. Your medical timeline is the backbone of your case.

Public beaches. Siesta Key Beach and Lido Beach are public property. Government claim rules apply.

St. Armands and downtown. Heavy foot traffic on older sidewalks and busy crosswalks.

Condos and retirement communities. Maintenance and security are the association’s job. See premises liability.

Hurt in a crash? See my Sarasota car accident page for the local roads and crash reports.

Where it’s filed. Sarasota County cases go to the Twelfth Judicial Circuit at the Judge Lynn N. Silvertooth Judicial Center in downtown Sarasota.

My office is in Tampa, but you don’t need to make the drive. I’ll come to you in Sarasota, at home or at the hospital. Most clients handle everything by phone, text, video, and email.

Bring what you have: photos, the exchange form, insurance letters, medical bills. It doesn’t need to be organized. That’s my job.

Call or text me at (813) 547-4707.

What to do after an injury in Sarasota.

Six steps that protect your claim.

Step 1

Get medical care

Within 14 days. Florida PIP requires it, and gaps hurt your claim.

Step 2

Get a report

Call 911 so police or the sheriff document what happened.

Step 3

Take photos

The scene, vehicles, hazards, and your injuries.

Step 4

Find the cameras

Note every business or home nearby. Footage is overwritten in days.

Step 5

Don't give a statement

Not to the other insurer. Not recorded, not “just routine.”

Step 6

Call me

Before you sign anything. The consultation is free.

Sarasota personal injury FAQs.

Yes. If you were hurt in Florida, I can handle your case after you go home. We work by phone, video, and email.

Possibly. Claims against the city or county have notice rules and damage caps under Florida Statutes § 768.28.

Sarasota County’s Twelfth Judicial Circuit, at the Judge Lynn N. Silvertooth Judicial Center.

Nothing unless we win. My fee and case costs come out of the recovery. If there’s no recovery, you owe nothing.

Call me anyway. Fault is often less clear than it feels. I’ll give you my honest take. No cost, no obligation.

Yes. You call or text, I answer.

Talk to me about your Sarasota injury.

Every case is handled by me. Not assistants, case managers, or call centers.

Helpful resources

See all areas I serve. I represent injured people across Florida.

Written by Jacob Gordon, Florida Bar No. 125004 · Updated October 2026